Our team

Dalya Harel

Dalya Harel

Founder

Known nationally as "the Lice Lady" and the "Ladybug", it was Harel's experience with her 9 children and their perpetual head lice infestations that lead to the search for a better method of lice removal. Lice Busters NYC , the parent company of Lice Troopers, is the product of her research and practice. With 25 years of experience, Harel's pioneering method continues to set the standard in all-natural and 100% effective lice removal.

Arie Harel

Arie Harel

Lice troopers founder & chief operations officer

A certified EMT and coordinator for Hatzalah Emergency Services, Arie is also the founder of Lice Troopers and COO. His experience in health care and customer service drive his work with the company. Arie is also married to Jennie Harel and the father of two children.

Richard Silverman

Richard Silverman

Chief financial officer

Richard Silverman brings over 30 years of experience in marketing, finance and operations to Lice Troopers. As CFO, Richard provides vital financial oversight, vision and strategy.

Jennifer Forbers

Jennifer Forbers

Chief marketing officer

With a lifelong commitment to health and wellness, Jennifer brings just the right experience and training to the team. As Chief Marketing Officer, she develops and oversees all Lice Troopers marketing efforts and campaigns.

Devorah Harel

Devorah Harel

Training supervisor

Devorah, daughter of our founder, manages the training of our expert Lice Troopers staff, ensuring that each is thoroughly educated about head lice, highly skilled in our all-natural, guaranteed lice removal method and prepared to offer superior customer service to all our clients.

Jennie Harel

Jennie Harel

Chief financial officer

As the Community Liaison, Jennie manages partnerships with local schools and clinics, helping to promote the Lice Troopers mission of keeping our communities lice free through awareness, education and prevention. Jennie is also married to Arie Harel and the mother of two children.

Yoni Harel

Yoni Harel

Northeast operations director

Yoni, Dayla Harel's son, brings years of experience in the head lice removal business. His first-hand experience and professional background inform his management of the Northeast region, as well as his marketing work for our company.

Elizabeth Cofino

Elizabeth Cofino

Lice expert

Elizabeth is our in-house expert, keeping us abreast of the latest in industry advances. Her long history in customer service makes her an asset to our team.

Myriam Rossano

Myriam Rossano

Miami office manager

Myriam manages the Miami Lice Troopers office while pursuing her degree as a Physician’s Assistant. With her background as a medical assistant, she offers extensive clinical experience while excelling in patient care.

Lice Troopers offers an all-natural treatment that is guaranteed!

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